Zipmade provided much-needed support to pull off a large-scale IRL event. GolfCon 2025 is a two-day extravaganza for golfers, so having a strong visual identity and consistent branding is key to success. While the GolfCon 2025 team had a talented group of in-house designers, the sheer volume of graphic design work needed to pull off an event of this scale was overwhelming. That’s where Zipmade stepped in.
For 4 months leading up to the event, Zipmade worked with GolfCon’s internal team, providing seamless graphic design support and ensuring all visual elements aligned with the event’s vision. Our flexible and on-demand service model allowed the GolfCon team to scale their design efforts without the added complexity of hiring and training additional staff.
Addressing the Challenges
1. Managing High Design Volume: The GolfCon team faced an enormous list of design tasks, including social media graphics, banners, sponsorship visuals, and on-site signage. With deadlines looming, Zipmade’s team quickly onboarded and got to work, handling the overflow design projects with speed and efficiency.
2. Maintaining Brand Consistency: Consistency is crucial for event branding. Our designers ensured that every piece of collateral – from digital ads to printed materials – followed the event’s visual guidelines. Our collaboration with the in-house team meant that brand identity remained cohesive across all channels.
3. Fast Turnarounds and Flexibility: Last-minute changes are inevitable in large-scale events. Zipmade’s responsive design team provided rapid revisions and quick turnarounds, allowing the GolfCon organizers to stay agile and stress-free.
4. Effective Communication and Coordination: Tight coordination with GolfCon’s decision-makers ensured that all design work was aligned with their vision. With open communication channels between Zipmade and the internal design staff, feedback was quickly addressed, and adjustments were made in real-time.
Our Impact on GolfCon 2025
- Efficient Workflow: By augmenting the GolfCon design team, we ensured the timely completion of over 150 design projects without overwhelming their internal staff.
- Time-Saving for Organizers: With Zipmade managing most design tasks, GolfCon’s organizers could focus more on marketing and executing the event.
- Enhanced Brand Presence: GolfCon 2025 experienced greater brand visibility with our striking event graphics, engaging promotional content, and visually appealing sponsor materials.
- Cost-Effective Solution: Instead of hiring temporary designers or relying solely on freelancers, the organizers enjoyed the flexibility of a dedicated team without the added operational costs.
- Catch-All Design Support: Zipmade acted as a catch-all graphics design team, tackling overflow tasks that the in-house team couldn’t manage, and ensuring all projects were delivered on time.
Why Event Organizers Choose Zipmade
Whether you’re planning a conference, trade show, or sports event, having the right design partner can make all the difference. Zipmade offers event organizers a reliable and scalable solution for managing design workloads. We integrate effortlessly with in-house teams, providing creative support that ensures your event stands out.
Tips for Event Organizers: How to Maximize Your Design Team’s Potential
If you’re planning an event and facing similar challenges, consider these tips:
- Identify Design Priorities: Prioritize essential materials like signage, digital content, and sponsor visuals. Collaborate with your design team to set realistic deadlines.
- Leverage External Support: Bringing in a graphic design partner like Zipmade can help handle overflow tasks and reduce pressure on your internal team.
- Streamline Communication: Establish clear feedback loops to avoid delays and ensure brand consistency.
Looking for experienced Event Graphic Designers or Graphic Designers for Hire? Let Zipmade handle your design needs so you can focus on delivering an exceptional experience.
📧 Contact us today to see how Zipmade can elevate your next event!
