Therefore, it’s no surprise that retailers continue to choose Shopify as their advertising platform of choice. Once you have an account, your next step should be to design ads that get customers to buy. You can do this in various ways depending on your target audience, customer experience expectations and budget. In this article we will discuss some best practices when designing ads for your e-commerce shop using Shopify advertising tools.
Target your audience
The first and most important step when designing your Shopify ads is to target your audience. To do this, you will need to do a little research on your competitors and competitors near you to find their target audience. Once you have done this, you can use that information to create a list of your top customer personas and their interests. Once you have your list, you can use it to design your ads that target specific personas. This will help you in a few ways. First, it will help you understand who you are selling to. Second, it will help you understand what types of products your customers are looking for. If your ads are targeting a specific persona, you will also be able to see what kind of product they are looking for that you may not even be aware of.
Use omni-channel ads
Ads are one of the best ways to get more traffic to your e-commerce store. However, many brands get stuck using only their website as their only ad platform, with no awareness of social media or other marketing methods. With omni-channel ads, you can use different channels like Facebook, Google, Instagram and Pinterest to advertise your products. Using these channels allows you to target your ad based on the interests of your customers. For example, if you sell men’s shoes, you can advertise your shoes on Instagram and Pinterest with images of guys wearing and enjoying the shoes. By doing so, you can target customers who love shopping for shoes for men and guys who love looking at images of shoes. You can also choose to create an Instagram ad with a different image for every customer persona you identified.
Offer discounts
Offer discounts in your Shopify ads to encourage more purchases. You can do this in a few ways. First, you can create a bundle with other products and then offer a discount on the whole bundle. Another option is to create a series of products that are sold at a discounted price. Offering discounts will encourage your customers to buy more than one product at a time. This is especially useful for seasonal products like Christmas decorations, Halloween costumes or back-to-school items.
Include A Call-To-Action For Better Conversions
Make sure that your CTA is clear and compelling. A call-to-action is the specific action your customer is supposed to take after seeing your ad. You want your CTAs to be easy to understand, but also actionable. Using clear CTAs will help you in two ways. First, it will help you with conversions. Second, it will help you build brand recognition. There are many ways that you can use your CTAs to increase conversions. You can use language that encourages your customers to buy more than one product. You can also create a bundle where customers get a discount on the whole bundle if they buy some of the products.
Use Summarized Reviews In Your Ads
Many products aren’t sold directly by the manufacturer but by a third party retailer. When you are selling these products you should include reviews in your ads. This will help you build brand recognition and encourage your customers to buy from you again. In your ads, you can include the reviews along with a call-to-action that directs your customers to leave a review on the product page. Make sure that you only include reviews that are accurate and genuine. You can also choose to leave out company names, email addresses or phone numbers so that you don’t accidentally violate any policies.
Don’t Forget Internal Advertising
Many Shopify merchants forget about internal advertising. Internal ads are meant to motivate your employees to sell more. It can be as simple as having your top-performing employees showcase their products on their desk to encourage other employees to sell them. You can also create a contest where the winner gets to gift their prize to another employee. These are some easy ways to use internal ads to increase sales. Internal ads can be done in many ways. You can have a page on your website where your employees can post pictures of their new products. You can also create a company Instagram account where your employees can post pictures of their new products.
Bottom line
When you are designing your Shopify ads, you want to make sure that they target the right audience with the right message in the right channel. This will help you in a few ways. First, you will know who your customers are, what they are interested in and what they are looking for. Second, it will help you with product research while creating new products. And third, it will help you with customer service while responding to customer inquiries. When designing your Shopify ads, you want to keep in mind the target audience, their interests and what they are looking for. Doing this will help you create better ads for your Shopify store.
